Innovation is exciting, but it becomes meaningful when it bridges a gap that’s longing for its turn. One such gap came to light, and it germinated the idea of Blue Barrows – a curated marketplace for all things handmade and brands homegrown.

This gap had resulted from two dilemmas: a. The inability of small brands and artists to reach the right audiences, and b. Consumers’ concern about the authenticity and credibility of these brands and artists. Thus, our mission was clear, and we launched Blue Barrows in 2017 — a decision that would help realize the dreams of an unaddressed segment of responsible shoppers.

Today, Blue Barrows is the tipping point ushering into the new era of conscious eCommerce. Our sellers are homegrown brands that have mastered sustainable production techniques and embrace India’s indigenous handicrafts. We believe in thoughtful shopping decisions that aren’t motivated by flash sales and clearance offers, for we sell carefully crafted products already at their best prices. The brands on Blue Barrows stress lean production and waste reduction, and therefore it’s likely what you buy from our website is uniquely made just for you. Owing to all these reasons and more, Blue Barrows is continuously closing the gap between India’s homegrown brands and responsible shoppers. We have committed ourselves to this cause, and we are aiming higher every day.